Post | August 2019 | 3 min read

So You Want to Blog for Deedmob?

Written by Louise de Sadeleer
laptop and notebook on desk

Here are our blogging guidelines!


Thanks for your interest in blogging for Deedmob! We love connecting with writers who can help us fulfill our mission to inspire volunteers and organisations to do good and help others do the same.


Our content allows prospective volunteers & organisations to find…

  • inspiring community stories & interviews


  • cause-related insights


  • useful resources (e.g. infographics & e-guides)



Why should I write for the Deedmob blog?


Writing for the Deedmob blog is a pretty awesome way of sharing your voice on causes you care about & further explore latest trends around volunteering.


See it as the place for the Deedmob Family to get together & share their stories. Not only will you be gaining exposure within our network of do-gooders, but you’ll also help us get rid of the oldest *volunteering stereotypes.*


Who is the Deedmob’s audience?


While we educate anyone who is interested in making positive impact, our ideal readers are volunteers, charity coordinators & corporate CSR managers.


What makes a good Deedmob post?


Read our blog. Develop a sense of what we publish. Subscribe to our newsletter to get our most recent posts.


Write for a specific audience (see above). Address their needs, fears, challenges, burning questions, pain points.


Decide the tone of your piece. Do you want to move, inform, engage, entertain your reader. Edit your intro so that the point of your post is ridiculously clear.


Our community is the hero of your story, not Deedmob! We value authenticity & want readers to feel like they’re part of an online community. Not like they’re constantly being sold to.


Think of the CTA. However, keep in mind that each piece of content has a different purpose and therefore a different Call to Action.


Be prescriptive. Don’t just tell readers to do something. Explain how. Put yourself in your audience’s shoes when reading your final draft.


Digest things for your reader. Believe or not, your reader won’t know as much about your topic as you do. Don’t be afraid to use analogies & take the time to explain things properly.


Tell a story – like a journalist. Cover who, what, when, where, how, and why. Make it personal. Share things you’ve done and seen, lessons you’ve learned, money you’ve saved (or earned), audiences you’ve grown, problems you’ve solved, etc.


Make it concrete. Give examples, details, metrics. Tell and show. Make it real. Deliver aha moments for readers who may be scratching their heads.

Make it long enough to engage and enrich readers (and no longer): We don’t have a word-count goal.


Use a friendly voice. Say ‘we’ and ‘I’ for stories. Keep it young & fresh. This isn’t your final-year thesis.


Include high res images (PNG or JPGs) and/or video or infographic embed codes.


Give credit. Check your facts and quotations. Cite your quality sources.


Let your heart show. Where appropriate (personal stories), share your feelings!


What topics is Deedmob looking for?


In general, we are looking for posts around these categories – as they relate to content marketing:


Volunteering & maximising impact

Informative pieces about social issues

Cause-related news & trends

Community / personal stories

Corporate volunteering & CSR

Practical tips for NGOs / charities

Technology for good

Interviews prominent do-gooders

Viral quizzes / guides / infographics


You can also collect:


Research & reports

Figures & stats

Latest trends related to all of the above


How do I submit a post to Deedmob?


- Topic

- Audience

- Length

- Tone

- Format (listicals, infographic?)

- Call To Action


Please submit your pitch to louise@deedmob.com before writing anything using the above checklist.


Based on Content Marketing Institute Guidelines